You Have Come To The Right Place
Contact us, if you believe you are creating Art and should be part of the largest collective of toy photographers in the world. You could be part of a truly global eco-system of talented toy photographers, distributors, and industry partners and have access to a platform of knowledge, resources and opportunities that challenge you to new heights.
What is Pop-Art?
The term Pop-Art was invented by British curator Lawrence Alloway in 1955, to describe a new form of “Popular” art – a movement characterized by the imagery of consumerism and popular culture.
The majority of Pop artists began their careers in commercial art: Andy Warhol was a highly successful magazine illustrator and graphic designer; Ed Ruscha was also a graphic designer, and James Rosenquist started his career as a billboard painter. Their background in the commercial art world trained them in the visual vocabulary of mass culture as well as the techniques to seamlessly merge the realms of high art and popular culture.
The emergence of Pop-Art occurred in a turbulent time in history, when a cultural revolution was underway in the late 1960s, as artists and thinkers rebelled against the conformity of a society in love with mass production. This movement created an aesthetic that art could be made from anything; celebrities, comic strips and everyday household objects.
Fast forward 30 years, and we have a world dominated by pop culture; be it Disney, Marvel, DC, George Lucas, LEGO or the plethora of video games that are available. The explosion in popularity of social media usage in the last few years now provides the platform on which much of this content is spread, fueling also the growing demand for related merchandise, such as – and especially – toys.
Many have argued that toy photography is the next natural step in the evolution of Pop-Art, catalyzed by the accessibility of photography and of course, the fond affections everyone has for the toys we love.
The evolution of contemporary society continues, but if you are looking for an art form that reflects the times we live in, you have come to the right place.
Edited excerpt from 100% Stuck in Plastic, by Wonderfactory Artist Shelly Corbett, April 13, 2015