Wonderfactory is proud to present the most adventurous and imaginative toy photographers from around the world. They are artists from all walks of life who have evolved their love of toys, and used their imagination and creativity to push their hobby towards the emergence of this most contemporary art form.

Felix Hernandez

"The hardest part of toy photography lies in our minds and in our hearts, and that is staying childish, foolish, dreamy… learning how to play again. If you have forgotten how to… grab some memories from when you were a kid!"
Felix Hernandez
Wonderfactory Artist, Cancun, Mexico

Felix Hernandez (b. 1973) is a photographer, graphics designer and digital artist based in the city of Cancun, Mexico. He owns and runs a successful creative agency as well as a photography studio, where he has developed creative projects for national and international brands across different industries.

Felix stumbled into the world of toy photography in 2015 when in a brief period of restlessness and curiosity, he embarked on attempting to make a little red toy car resting in his home the subject of an experiment. The resulting image - named ‘The Love Car’ - became an internet sensation and propelled Felix onto the international stage as an artist creating images with scaled models.

 

Splendidly rich and full of details, the images created by Felix are largely through practical effects, with the creative use of household items and art & craft materials. Post-production editing is then used to enhance details of the images with a surreal richness. He enjoys the process tremendously and plans such creative sessions periodically.

Felix is active on numerous platforms, and has won many awards for several of his works. Apart from running his agencies, he conducts conferences and workshops on the international circuit, and is an occasional judge at photography awards, such as at the Handam International Photography Awards (HIPA) in Dubai as well as the Art Directors Club of New York (ADC Awards).

Rey's Home I

Rey's Home I

Felix Hernandez, Cancun, Mexico

from USD$660.00
(free delivery)

Numbered FEATURE Product. Exclusive to Wonderfactory. Limited to 100 pieces worldwide.  This image is the first of a special series titled 'Forgot...

View full details
from USD$660.00
The Love Car 2018

The Love Car 2018

Felix Hernandez, Cancun, Mexico

from USD$870.00
(free delivery)

Numbered PREMIUM Product. Exclusive to Wonderfactory. Limited to 30 pieces worldwide. The Love Car 2018 is a re-make of the original 'Love Car' W...

View full details
from USD$870.00

You recently viewed

Clear recently viewed